Sustainability Storytelling For An Improved Future
Helping environmental, climate, and sustainability organizations with strategic storytelling that inspires positive action.
I’m Ashley—and I believe that the stories we tell about sustainability matter.
For more than 15 years, I've worked as an environmental journalist and climate communications consultant, creating content that connects environmental science with the people who need to understand it. From covering wildfire management drones for The Verge to designing environmental and climate content strategy for start-ups and organizations to writing travel guides and email campaigns that promote sustainable tourism—my work centers on one question:
How do we communicate about our planet's health and future in ways that engage, inspire, and ultimately create lasting changes?
Based in Switzerland with full Swiss, EU, and US work permissions, I'm an experienced sustainability writer positioned at the crossroads of European and international markets. I'm proficient in three languages and uniquely situated in one of the world's most environmentally progressive regions.
Climate change & environmental degradation are the defining challenges of our time
In today’s ever-evolving, changing, and sometimes jarring world, only deep, meaningful, and authentic discourse can really imprint a lasting impression on others. This is especially true in the online world where content is steadily vying for audience attention; people are already overburdened with overt noise, pointless advertisements, and feeds rigged for short attention spans.
I've always been drawn to stories about our relationship with the natural world, about innovation that solves real problems, about people and organizations working to create a better future. Instead of relying on outdated ideas, we need to recognize that we are in an era of modification, with renewable energy as a true step toward sustainability. That said, it’s only one step on a steep staircase of change.
That’s where I come in.
I tactfully translate complex climate science into accessible–and engaging– narratives.
I help clean tech companies articulate their value proposition.
I support sustainable brands in telling genuine stories that avoid greenwashing.
I create content that serves both mission and business goals.
What I Bring to Your Organization
Deep Environmental Expertise- An academic foundation rooted in geography, geology, environmental science, international relations, and climate systems. I “get” the technical side of things and can speak to scientists with ease.
Journalistic Credentials- Published in The Verge, Business Insider, US News & World Report, and other climate outlets such as Blue and Green Tomorrow and Remineralize the Earth, among elsewhere. I deliver both editorial quality and strategic thinking.
Strategic Content Thinking- Every piece serves your business goals without shifting away from future-facing values. I like to ask: What are our aims? Who needs to see this? What action should they take?
Cross-Cultural Fluency- With experience traveling through four continents, (and living across three of them), plus proficiency in three languages, I bring a certain cultural intelligence to international sustainability communication.
Commitment to Accuracy- Sustainability communication comes with responsibility. This is where my background in journalism plays a big part. I'm dedicated to factual accuracy and authentic storytelling that avoids greenwashing.
Technical Translation Skills- Before I was a writer, I worked in finance and tech sales. I can bridge the gap between scientists and the public, ensuring that complex climate science and cleantech innovation is accessible without sacrificing accuracy.
Some of the clients and publications I’ve worked with include:
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![U.S. News & World Report logo with a blue upper half and red lower half background.]()
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![Stylized text reads 'The Verge' on a black background.]()
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![AFAR logo in black text on a white background]()
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![Business Insider logo in black text on a white background.]()
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![Logo of the University of Copenhagen with a red seal and two circles, and the text 'University of Copenhagen' underneath.]()
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![VoiceFriend logo with white text on a blue background.]()
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![A hand holding soil with a blurred green natural background. Text reads 'Remineralize the Earth' and 'The climate change solution right under our feet,' with a logo of a green globe with a small tree growing from it.]()
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![Logo featuring the letters 'b & g t' in blue and green colors.]()
Blue and Green Tomorrow
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![Logo for BoneYard Beer with a skull and crossbones design]()
Let's Start Telling Your Sustainability Story Today
If you're working toward positive environmental and social change and need a strategic storytelling partner who understands the importance of your mission—and can help you share it effectively—let's connect.
I'm particularly passionate about working with:
Clean tech and climate tech companies
Certified B Corps and sustainable brands
Environmental nonprofits and conservation organizations
Responsible travel and hospitality companies
Any organization genuinely committed to positive environmental and social impact, both now and in the long-term
Ready to start the conversation?